marketing Strategy

marketing Strategy

Maximum exposure in the first 30 days creates urgency, attracts high-quality leads, and positions the property as a must-have exclusive opportunity.

Objective

Leverage PBC's reputation and track record as a leader in the SA Luxury Real Estate market and Delaine's local connections and expertise to position the development as the most exclusive and sought-after opportunity in San Antonio.

 

End Goal

To sell the dream before it’s built—turning blueprints into contracts and getting 50%-70% of the townhomes under contract before the first brick is laid within the first 30 days.

Day 1-3

Planning & Positioning
  • Research & Brand Strategy

  • Developer Consultation & Branding Alignment

Day 4-7

Public Speaking & Appearances
  • High-End Photoshoot & Video Production
  • Luxury Branding Materials

Day 8-12

Exclusive PR & Media Engagement
  • Leverage Delaine's TV News Background for PR
  • Social Media Teasers

Day 13-17

VIP Preview & Networking Event
  • Host an Exclusive “Sneak Peek” Event
  • Social Media & Digital Outreach

Day 18-22

Media Exposure & Influencer Outreach
  • Media Appearances
  • Influencer & Concierge Partnerships

Day 23-27

Virtual Marketing Push & Targeted Campaigns
  • Digital Ad Campaigns
  • 3D Virtual Tour & Interactive Website

Day 28-30

Exclusive Sales Strategy & Call to Action
  • Personalized Sales Outreach
  • Media Follow-up & Big Push