Maximum exposure in the first 30 days creates urgency, attracts high-quality leads, and positions the property as a must-have exclusive opportunity.
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Objective
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End Goal
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Day 1-3
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Day 4-7
5
Day 8-12
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Day 13-17
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Day 18-22
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Day 23-27
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Day 28-30
Objective
Leverage PBC's reputation and track record as a leader in the SA Luxury Real Estate market and Delaine's local connections and expertise to position the development as the most exclusive and sought-after opportunity in San Antonio.
End Goal
To sell the dream before it’s built—turning blueprints into contracts and getting 50%-70% of the townhomes under contract before the first brick is laid within the first 30 days.
Day 1-3
Planning & Positioning
Research & Brand Strategy
Developer Consultation & Branding Alignment
Day 4-7
Public Speaking & Appearances
High-End Photoshoot & Video Production
Luxury Branding Materials
Day 8-12
Exclusive PR & Media Engagement
Leverage Delaine's TV News Background for PR
Social Media Teasers
Day 13-17
VIP Preview & Networking Event
Host an Exclusive “Sneak Peek” Event
Social Media & Digital Outreach
Day 18-22
Media Exposure & Influencer Outreach
Media Appearances
Influencer & Concierge Partnerships
Day 23-27
Virtual Marketing Push & Targeted Campaigns
Digital Ad Campaigns
3D Virtual Tour & Interactive Website
Day 28-30
Exclusive Sales Strategy & Call to Action
Personalized Sales Outreach
Media Follow-up & Big Push
Key Differentiators:
Exclusive Media Access: Delaine's local recognition and media connections will secure PR in premium outlets and drive local and regional exposure.
Authority in Communication: Delaine's experience as a seasoned news anchor enables her to communicate the development’s story with confidence, fostering trust with buyers.
Video Content: Delaine will offer high-production value video content where she narrates the project’s journey, giving an insider’s perspective into the development process, as well as showcasing her familiarity with the local community and culture.
Sophisticated & Professional Networking: Delaine's established reputation makes her the go-to expert for luxury buyers, giving her access to an elite network that other agents may lack.
